By Karen Rebelo | 

On November 22, 2023 – just three days before voting day in the Rajasthan assembly elections an inconspicuous Facebook page named Ulta Chashma started running video ads on Instagram showing the gruesome killing of a Hindu tailor by two radical Muslim men in Udaipur the year before.

The Facebook page ran eight such disturbing video ads from November 22 to November 25, 2023 – the day of voting.

The 20-seconds long video also contained text in Hindi which said, ‘before you vote, remember the last screams of Udaipur Hindu Kanhaiyalal’.

(‘Vote dene se pehle yaad rakhe Udaipur ke Hindu Kanhaiyalal ki akhiri cheekhe’)

Kanhaiya Lal – a Hindu tailor in Udaipur, Rajasthan was hacked to death on June 28, 2022 by two Muslim radicals who captured the blood curdling crime on camera and circulated the video.

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