‘It’s not Prasar Bharati any more – it’s Prachar [propaganda] Bharti,’ the public broadcaster’s former CEO Jawhar Sircar remarked.

DD News logo. | @DDNewslive/X

By Scroll Staff

News television channel DD News, the flagship channel of state-run broadcaster Doordarshan, on Tuesday launched a new saffron-coloured logo that replaces its red one.

The state-run news channel unveiled the new logo in a social media post and said that while its values remained the same, it is “now available in a new avatar”.

Several social media users criticised the change and said it amounted to the “saffronisation” of the state-run broadcaster. The colour saffron is often associated with Hindutva, an ideology espoused by the ruling Bharatiya Janata Party and its parent organisation, the Rashtriya Swayamsevak Sangh.

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