The India Fix: A newsletter on Indian politics from

By Shoaib Daniyal

On Wednesday, on the festival of Ram Navami, the Bharatiya Janata Party published a post on social media with the image of the idol of the Hindu god Ram in Ayodhya superimposed with a call to vote for the party.

This is not the first time the BJP has campaigned on the basis of Lord Ram in this election campaign. Arguably, the party’s role in the construction of the Ram Temple in Ayodhya, built on the site demolished Babri mosque, is its biggest campaign plank.

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