Chaturvedi started his career as a singer of devotional songs

By Raghvendra Rao/ BBC

Sandeep Chaturvedi, 26, is readying to record his new song in a makeshift studio in the city of Ayodhya in India’s northern state of Uttar Pradesh.

The song is about a mosque that has became a subject of controversy after Hindus claimed the right to worship there. It is riddled with innuendos against Muslims. But Chaturvedi says the song could get him back in business.

Chaturvedi’s songs are part of a growing trend of music on YouTube and other social media platforms where supporters of the Hindu right-wing spew venom at Muslims.

The lyrics are abusive or threatening. They are usually based on the premise that Hindus have suffered for centuries at the hands of Muslims – and now it’s payback time.

Writer and political analyst Nilanjan Mukhopadhyay says that in addition to being a source of income, such music fetches their singers some attention. But for him, this is not music. “This is a war-cry. It’s as if music is being used to win a war. This is a misuse of music and this has been happening for years.”

Chaturvedi started his career as a singer of devotional songs about a decade ago, but he changed tack a few years later when he decided to compose songs about “Hinduism and nationalism”. The idea, he says, was to get an image makeover.

He hit a jackpot of sorts when a music video he produced in 2016 became an overnight sensation amongst the right-wing Hindu nationalist ecosystem.

The lyrics of are too incendiary to be reproduced here. But the tone of the song was straightforward: a warning to the Muslim community about what will happen the day Hindu nationalism rises.

This story was originally published in BBC.COM . Read the full story here